Congratulations! You’ve been hired as an HR Generalist at St. Vincent’s Hospital in Nashville, TN. Here’s your first assignment. The nationwide nursing shortage, combined with high turnover at St. Vincent’s has created quite a dilemma. The hospital is having a difficult time attracting and retaining good nurses. On top of that, your recruiting budget has been cut. The HR Director asks you to examine the data he’s collected to decide where you can most efficiently spend money to attract the best applicants. What do you recommend?
|
Source |
Number of Applicants |
Potentially Qualified |
Invitation for Interview |
Qualified and Offered Job |
Accepted Job |
One-Year Survival |
Yield (Hires / Applicant) |
Yield (One Year Survival/ Hire) |
Total Recruitment Cost |
Cost/Hire |
|
Direct Applications |
||||||||||
|
– write-ins |
53 |
42 |
30 |
20 |
13 |
8 |
13/53 = 24.5% |
8/13 = 61.5% |
$1,550 |
$1550/13 = $119 |
|
– walk-ins |
64 |
47 |
38 |
24 |
11 |
5 |
$1,500 |
|||
|
Employee Referrals |
13 |
12 |
7 |
5 |
4 |
3 |
$400 |
|||
|
Newspaper Ads |
24 |
16 |
8 |
4 |
2 |
1 |
$750 |
|||
|
Journal Ads |
19 |
18 |
10 |
8 |
4 |
2 |
$450 |
|||
|
Educational Institutions |
||||||||||
|
– Junior colleges |
16 |
13 |
11 |
6 |
2 |
1 |
$1,200 |
|||
|
– Hospital-based schools |
8 |
8 |
3 |
2 |
1 |
0 |
$800 |
|||
|
– University programs |
24 |
24 |
16 |
14 |
10 |
8 |
$1,300 |
|||
|
Private employment agency |
9 |
9 |
8 |
5 |
2 |
2 |
$4,000 |
|||
|
Public employment agency |
8 |
4 |
2 |
1 |
1 |
0 |
$300 |
|||
|
Direct Mail |
15 |
14 |
4 |
3 |
1 |
0 |
$450 |
|||
|
Job Fair |
13 |
7 |
5 |
3 |
1 |
0 |
$900 |
|||
|
State Nursing Assoc Meeting |
7 |
7 |
4 |
3 |
0 |
0 |
$1,150 |
|||
|
Totals |
273 |
221 |
146 |
98 |
52 |
32 |
$14,750 |
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