A good physical retail location:
- >Becomes more important as a customer base is established
- >Can make everything easier for a new retail business
- >Increases the need for advertising
- Incentives are available to firms willing to locate in:
- >High rents areas
- >Economically advanced areas
- >Low income areas
- Which of the following is a promotional mix variable?
- >Packaging
- >All of the above
- >Sales reps
- >Paid advertising
- A drawback to paid media advertising is:
- >Consumers do not tend to pay much attention to TV ads
- >Repetition is essential but expensive.
- >Getting help with ad development is too costly for most small businesses
- A balance sheet:
- >Shows what your business owes and owns
- >Does not tend to change much over time
- >Is the best financial tool for predicting cash flow
- >All of the above
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