Oral B manufactures various types of toothpaste including whitening, cavity protection and sensitivity relief. Which of the following segmentation approach does Oral B undertake?
A) benefit segmentation
B) demographic segmentation
C) psychographic segmentation
D) demographic segmentation
8. Pansy, the manager of a Japanese supermarket, conducts marketing research to collect data on customer preferences for Japanese green tea. Based on the research findings, she forecasts the sales of the most preferred flavor of green tea. Pansy is performing the ___________ of marketing research.
A) prescriptive role
B) predictive role
C) descriptive role
D) diagnostic role
9. Which of the following specifies the information needed to solve a marketing research problem and help the management make insightful decisions?
A) The marketing research problem
B) The management decision problem
C) The marketing research objective
D) Secondary data
10. Ashley goes to an electronic store to purchase a computer. After comparing the technical features, prices, and durability of the various brands of computer, she purchases the latest one that comes with free warranty. In this case, Ashely has purchased a ______________.
A) shopping product
B) unsought product
C) specialty product
D) convenience product
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