Qualitative research is the process in which the researcher observes and records behavior and events in their natural setting. Which is not a method to collect data using qualitative research?
a. Direct Observation
b. Survey Questionnaire
c. Focus Group
The study of …………………. includes focusing on relationships between what people think, feel and do and the role of marketing strategies in moulding these processes.
a. Psychological Consumer Behaviour
b. Corporate Culture
d. Organization Behaviour
Consumer activities are acts of human body performed in order to consume certain product or service accept?
Consumer can be grouped into five groups, which one of the following is NOT included
a.Consumer as a client
b. Consumer as a buyer
c. Consumer as a trader
d. Consumer as a shopper