The fourth Debate Discussion exercise in this class relates to the HR Competencies & Applications box
HR Competencies & Applications: Manage Your Employment Brand
Recruiting and employer branding is part of an organizationâ€™s marketing. It is linked to the overall image and reputation of the organization and its industry. If you were responsible for enhancing your organization’s employment brand:
- How would you convince senior leaders that the investment would be worthwhile?
- Who would you partner with inside and outside your organization to develop and convey your brand message?
- Do you think an employment brand is an important part of a well-managed human resource management strategy? Why or why not?