The fourth Debate Discussion exercise in this class relates to the HR Competencies & Applications box

HR Competencies & Applications: Manage Your Employment Brand

Recruiting and employer branding is part of an organization’s marketing. It is linked to the overall image and reputation of the organization and its industry. If you were responsible for enhancing your organization’s employment brand:

  1. How would you convince senior leaders that the investment would be worthwhile?
  2. Who would you partner with inside and outside your organization to develop and convey your brand message?
  3. Do you think an employment brand is an important part of a well-managed human resource management strategy? Why or why not?
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