We talk about Customer Relationship Management systems this week. Every company uses some type of system to interact with clients, many combine sales, marketing, and customer service. Pick your favorite store to shop at, and pretend you manager of a specific location (if it’s a chain, pick a location). Tell us the store and its location, and then tell us how you would use a CRM system to bring in more customers. Feel free to talk about incentives (such as discounts) or strategies, but keep them in a CRM-technology context. For example, I say I would offer 20% discount, and I would send out an e-mail blast with a unique coupon code via the CRM. ??
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