The election of Donald Trump to the U.S. presidency poses a dilemma for Trump, the brand. For decades, the businessman has put his literally gold-plated name on hotels, highrises, and golf resorts to evoke a sense of luxury. Trump has even emblazoned his name on products as diverse as silk ties and bottled water. But in the bruising campaign and equally bruising 4 years in office, a divisive, blunt, and controversial Trump has emerged — which appealed to the core base of voters. How will Trump rebuild his brand now that he has left the Presidency, and what direction will it take? What say you?
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