solution

The oud (rhymes with “mood”) is a popular musical

instrument in many cultures from northern Africa to

southwest Asia, enjoying the same status in these countries

as the guitar enjoys in Europe and the Americas. The oud,

which dates back to the seventh century, was also the ancestor

of the European-style lute that had its heyday during the

Renaissance.

Many guitar players are familiar with the lute, but probably

fewer with the oud. As the marketing director for Your World

Instruments (www.yourworldinstruments.com) you’d like to

encourage guitar players to consider the oud. Some might want

to just explore another musical heritage. Others might want to

expand their sonic palettes, so to speak, giving their music a

broader range of sounds.

Your task: Write a brief email message that encourages guitar

players to try something new. Or something old, more

precisely. Th e people to whom you will be writing have heard

from the company before, many are past customers, and all

have opted-in to the email list. Th e call to action is encouraging

these musicians to click through to the website to watch videos

of expert oud players and to learn more about these storied

instruments.