People who live for an adrenaline rush can fi Nd a
way to go fast from Canada’s Bombardier Recreational Products.
Bombardier is one of the world’s top makers of snowmobiles, personal
watercraft, engines for motorboats, and all-terrain vehicles
(ATVs)—all designed for fast fun.
Because it sends customers hurtling across snow, water,
or land at high speeds, Bombardier takes safety quite seriously.
However, problems do arise from time to time, requiring a rapid
response with clear communication to the company’s customer
base. Bombardier recently became aware of a potentially hazardous
situation with the “race-ready†version of its Can-Am DS 90 X
ATVs. Th is model is equipped with a safety device called a tether
engine shutoff switch, in which a cord is connected to a special
switch that turns off the engine in the event of an emergency. On
the off acted units, pulling the cord might not shut off the motor,
which is particularly dangerous if the rider falls off —the ATV will
continue on its own until the engine speed returns to idle.
Your task: Write an email message that will be sent to registered
owners of 2008 and 2009 DS 90 X ATVs that include the potentially
faulty switch. Analyze the situation carefully as you choose
the direct or indirect approach for your message. Explain that the
tether engine shutoff switch may not deactivate the engine when
it is pulled in an emergency situation. To prevent riders from
relying on a safety feature that might not work properly, Bombardier,
in cooperation with transportation safety authorities in the
United States and Canada, is voluntarily recalling these models
to have the tether switch removed. Emphasize the serious nature
of the situation by explaining that if the rider is ejected and the
engine shutoff switch does not work properly, the ATV will run
away on its own, potentially resulting in signify can’t injuries or
deaths. Owners should stop riding their vehicles immediately
and make an appointment with an authorized dealer to have the
switch removed. Th e service will be performed at no charge, and
customers will receive a $50 credit voucher for future purchases
of Bombardier accessories. Include the following contact information:
www.can-am.brp.com and 1-888-638-5397.
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