JetBlue is known
for its innovations in customer service and customer communication,
including its pioneering use of the Twitter microblogging
system. Nearly two million JetBlue fans and customers follow
the company on Twitter to get updates on Fl eight status during
weather disruptions, facility upgrades, and other news. 57
Your task: Write a message of no more than 120 characters
that announces the limited-time availability of Fl lights and travel
packages—Fl lights plus hotel rooms, for example—at JetBlue’s
store on eBay. (Limiting your message to 120 characters allows
room for a 20-character URL, which you don’t need to include in
your message.) Th e key selling point is that travelers may be able
to purchase Fl lights, they want at steep discounts. If your class is
set up with private Twitter accounts, use your private account to
send your message. Otherwise, email it to your instructor.
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