To help overcome shoppers’ reluctance to buy eyewear online, Warbly Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days at no cost, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the opinions of family and friends. Which of the following headings would you choose for a section in the report that explains this unique program?

a. Home Try-On: Making online shopping even better than in-store shopping

b. Home Try-On: Our tried-and-true way to eliminate the risk of buying eyewear online

 c. Home Try-On: Now you can try on five frames in the comfort of your own home

d. How we reduce a major perceived risk in the Warbly Parker business model.

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