You have been hired as an information technology consultant by a company called “Best Gifts Ltd.”. “Best Gifts Ltd.” plays in the online retail industry. The company offers same day, on-demand gifts, through an online booking service, for customers across Australia. “Best Gifts Ltd.” is currently using an Excel spreadsheet not only to manage their sales, customer information and marketing initiatives but also for reporting. This is proving to be increasingly difficult as their delivery services, offices and network of contractors are growing at a very fast pace. “Best Gifts Ltd.” is looking for a software solution that can be used as a centralized system for managing current customers, sales and reporting,
QUESTION 1(A): Identify and describe what type of management information system “Best Gifts Ltd.” could implement in order to achieve some of the objectives above. Provide one practical example of how this information system would be used by the company.
QUESTION 1(B):
“Best Gifts Ltd.” has a large network of contractors and employees that work across Australia. Identify and describe a different information system that “Best Gifts Ltd.” could implement in order to improve productivity. Provide a practical application (example/use case) for “Best Gifts”.