Wells Fargo was the darling of the banking industry, with some of the highest returns on equity in the sector and a soaring stock price. Top management touted the companyâ€™s lead in â€œcross-sellingâ€: the sale of additional products to existing customers. â€œEight is great,â€ as in eight Wells Fargo products for every customer, was CEO John Stumpfâ€™s mantra.
In September 2016, Wells Fargo announced that it was paying $185 million in fines for the creation of over 2 million unauthorized customer accounts. It soon came to light that the pressure on employees to hit sales quotas was immense: hourly tracking, pressure from supervisors to engage in unethical behavior, and a compensation system based heavily on bonuses.
Wells Fargo also confirmed that it had fired over 5,300 employees over the past few years related to shady sales practices. CEO John Stumpf claimed that the scandal was the result of a few bad apples who did not honor the companyâ€™s values and that there were no incentives to commit unethical behavior. The board initially stood behind the CEO but soon after received his resignation and â€œclawed backâ€ millions of dollars in his compensation.
Further reporting found more troubling information. Many employees had quit under the immense pressure to engage in unethical sales practices, and some were even fired for reporting misconduct through the companyâ€™s ethics hotline. Senior leadership was aware of these aggressive sales practices as far back as 2004, with incidents as far back as 2002 identified.
The Board of Directors commissioned an independent investigation that identified cultural, structural, and leadership issues as root causes of the improper sales practices. The report cites: the wayward sales culture and performance management system; the decentralized corporate structure that gave too much autonomy to the divisionâ€™s leaders; and the unwillingness of leadership to evaluate the sales model, given its longtime success for the company.
a) Develop 4 alternative strategies for Wells Fargo following the cross-selling scandal. What are the strengths and weaknesses of each alternative and of the 4 which is the strongest option, explain why.