Describe Lutke’s entrepreneurial characteristics by applying Figure 6.1. Using a scale of 1 to 10 with 1 being the weakest, rate Lutke on these individual characteristics and also determine an overall rating for him.

2. Two years after Shopify was launched, the economy tanked. Apply each of the criteria in Figure 6.2 to determine the reasons why Shopify did NOT fail.

3. Describe in as much detail as possible using data from the case, the stages in the life cycle of Shopify. Apply Figure 6.3 to conduct this analysis.

4. It appears from the case data, that Shopify has financed the company on several occasions in keeping with its growth options. Discuss the financing used at each step of the life cycle.

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