Writing Purpose Statements
Effective purpose statements require the following elements:
- The situation or problem
- The specific information that must be explored or questions that must be answered to solve the problem
- The general purpose of the report (to explain, persuade, recommend)
Your boss asks you to evaluate the newly designed website for company, Moose Jaw Whole Foods Cooperative. There are a lot of aspects that you could evaluate with the website, so you ask for more information about what areas she wants you to assess.
After meeting with your boss, you learn that she would like you to review how the website works based on the following criteria: community outreach, career information and job opportunities, navigability, appearance, and writing style. You do not need to evaluate the amount of traffic the website receives or the cost of the redesign. Your boss wants you to make a recommendation about whether the website is improved based on the criteria.
Based on your discussion with your boss, you draft the following purpose statement:
â€œRecently, the Moose Jaw Whole Foods Cooperative has redesigned their company website (www.moosejawwfcooperative.com) to better meets the needs of customers. This report will evaluate the new website based on the following criteria: community outreach, career information and job opportunities, navigability, appearance, and writing style.â€
Try it yourself
The article, â€œ10 Most Common Problems in the Workplaceâ€ By: Carl Tompkins describes common workplace problems.
- Choose THREE of these problems.
- Write a purpose statement that would be appropriate if you were planning to write a recommendation report for each of the problems you chose.
Tompkins, C. (2017, August 28). 10 most common problems in the workplace. glassdoor.com. Retrieved November 1, 2020, from https://www.glassmagazine.com/article/10-most-common-problems-workplace.