solution

Answer ALL the questions in this section.
SECTION B [60 Marks]
Answer ANY THREE (3) questions in this section.
Question 1 (20 Marks)
Discuss the elements of the marketing mix for Coca Cola. Use examples in your response [No marks will be awarded for
regurgitation of theory]
Question 2 (20 Marks)
Discuss any four (4) external macro environment factors where Coca Cola operates.
[Give practical examples, any regurgitation of theory without practical examples will not be awarded marks]
Question 3 [20 Marks]
Conduct SWOT analysis for Coca Cola.
Question 4 [20 Marks]
Conduct a market analysis using Porter’s five forces model for the beverages industry where Coca Cola operates.
Question 5 [20 Marks]
Discuss market segmentation as a valuable tool in a company’s marketing effort and explain how Coca Cola segmented its
market.
[Include a discussion of the process and criteria that can be used to segment a market]
 
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