solution

Global Marketing Case Study

Assignment Value:

10% – This Case Study

Assignment:

A global business is a company that operates facilities in many countries around the World. The importance of going Global is to ensure the company maintains its current market share (as it will be seen as a Global player) and expands its revenue base.

Create a report within of the following industries:

Hotels (Marriott International)

Research the industry of your choosing – then choose one company within that industry giving insight into the following areas:

  • Introduction / Industry / Company Description
    • Company background, product history and the products that are globally marketed
  • Strategic Focus and Plan of the Company
    • The mission of the company
    • Goals of the company
  • Target Market
    • Describe your target market(s) for the products within the Global Market
    • Are these target markets the same within each country? If not, identify
  • Product
    • Discuss their product
    • Define the differences of the product between countries if any exist
    • Identify and discuss what your product’s key point of difference or competitive advantage is
    • Describe all the types of retailers that distribute your product
  • Social Media Strategy
    • What Social Media platforms are they using?
    • How are they using it?

Your slides must cover the major points addressed above.

Please ensure to have proper references on the last slide

  1. All reports must include proper references to the materials used in the report including articles used as well as videos and images used. Failure to do so will mean a loss of marks for your submission

Note: Please make sure that all the instructions should be covered and put the reference as well and put video reference as well.

Evaluation Marks

  1. Company Chosen – 2 points
  2. Additional links or support material for your position in the blog
  3. Report / PowerPoints
  4. Spelling, grammar, references done correctly
 
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