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Search the Web for the online presence of a company that has a traditional brick-and-mortar business. How do the online and offline offerings differ? Are there any products or services that are available only online but not offline, and vice versa? What may be the reasons for such differences?

 

Are the advertisements you receive through e-mail directed toward any specific audience or product category? Which ads seem to be most prevalent? Do you pay much attention or just delete them? How much work is it to get off an advertising list? Why would or wouldn’t you try to get off the list?

 

 
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