1.1 Management takes place at different levels and in different areas of the organisation. Discuss the various managerial levels. Your discussion should; a) Use the case study to provide examples of activities performed at top level. b) Use examples related to the hotel industry to provide job titles of managers at each level. (10)
1.2 Discuss the universal principles of strategic management. Your discussion should be supported by examples related to the case study. (10)
1.3 The City lodge hotel group has the following vision statement: ” We will be recognised as the preferred sub-Saharan African hotel group “.
a) Critically evaluate this vision to determine whether it meets the requirements of a good vision statement. (use a table with the following headings; characteristics, yes/no, reason)
b) Provide recommendations on how this vision statement can be improved.
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