Heli is a manager at MoiMoiPixel, a Finnish startup developing free, fast-paced casual games for mobile platforms. MoiMoiPixel has been a success, gathering over 10 million returning players within a very short time. Nevertheless, the company is bleeding due to associated costs of hosting the game for all these players and paying salaries to the current staff of 40. Heli realizes the company doesn’t know the players at all—when they play, why they play, where they live, and so on. Further, there is no communication at all with the players, and simply meeting at the coffee machine and sending emails is not enough to communicate efficiently with the growing staff. Help Heli by providing three suggestions for improving revenue and communication using information systems.

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