You are currently serving as a Consultant under the Research Division of a local investment company, KANAKA INVESTMENT CO. Your research activities cover risk-return analysis, portfolio management and offering professional advice on the investment options that offer sustainable returns. You have been performing extensive work on risk & return related issues and opportunities. Someone who is concerned about investment returns, but highly interested in dealing with investment that mainly involves financial markets (capital markets). This guy has no experience in investment dealings but decided to take risk and start investing. However, the guy has raised some important concerns with regard to his investment plan. They are as follows.
1. Why does KANAKA offer so may alternatives for potential investors ?