Q You’re the account manager on an account that has been with the agency for a few years. A new senior art director has been hired and assigned to the account. This art director insists that all his layouts be presented in a comprehensive layout form (comps) and will not have any part of showing rough layouts to the client.
The client, on the other hand, is very good at visualization and doesn’t need expensive comps to understand the concepts being presented. In fact, comps have a negative effect. The client immediately sees them as an unneeded expense for which the agency is going to send him a big bill.
What to do? Why? Please support your answer with two reasons (Dickinson & Davis, 2018).
Your answer cannot exceed 150 words.
The client, on the other hand, is very good at visualization and doesn’t need expensive comps to understand the concepts being presented. In fact, comps have a negative effect. The client immediately sees them as an unneeded expense for which the agency is going to send him a big bill.
What to do? Why? Please support your answer with two reasons (Dickinson & Davis, 2018).
Your answer cannot exceed 150 words.
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