“SOUTHWEST AIRLINES”
Perform a SWOT analysis
SWOT Analysis Outline
Subject and Purpose of the SWOT Analysis (What is being analyzed & why)
Selected Organization and Associated Mission & Vision Statements
Summary of Resources Utilized (e.g. individuals participating, functions and/or departments used as sources, and/or research and data collection performed)
SWOT Matrix (matrix populated with detailed/specific statements)
Summary of Strengths
Summary of Weaknesses
Summary of Opportunities
Summary of Threats
Discussion of the SWOT Outcome (Leveraging Strengths to overcome Weaknesses and Threats, Capitalizing on Opportunities, and Identifying new strengths/capabilities that may need to be developed to capitalize on opportunities)
Conclusions and Recommendations (Include your insights gained, strategic “ideas” to consider going forward, specific actions to take, and further research/analysis yet to be performed. (Note: You must include this step and the previous step in your paper since they are the real analysis pieces in the assignment, and will provide you with strategic options to consider as input to your Strategy Plan.)
References
Grading Rubric:
Introduction
15
Subject and Purpose of the SWOT Analysis
5
Brief Overview of your Selected Organization and associated Mission & Vision Statements
5
Summary of Resources Utilized in SWOT Analysis
5
Summary of SWOT Analysis
45
SWOT Matrix
5
Summary of Strengths
10
Summary of Weaknesses
10
Summary of Opportunities
10
Summary of Threats
10
Outcome
20
Discussion of SWOT Outcome
10
Conclusions and Recommendations
10
Presentation and Format
20
Following APA Guidelines
10
Document Sectioning, Quality of Writing, Clarity, Readability, Flow, Grammar, and Spelling
10
Total
100