Complete a SFAS Matrix on your Strategic Audit firm using your EFAS (Textbook example on p. 121) and IFAS (Textbook example on p. 154) matrixes.
- Use the SFAS Worksheet
, SFAS Guidelines, and SFAS Sample. - Based on your SFAS Matrix, complete a TOWS Matrix on your Strategic Audit firm.
- Use the TOWS Guidelines and TOWS Sample.
Strategic Audit Firm AT&T. Make sure is 100% origianl work.
| US Airways (USA) TOWS ANALYSIS
|
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| Internal Factors
External Factors |
Strengths (S)
S1: Innovative Thinking S2: Employee Incentives
|
Weaknesses (W)
W1: Fleet Variety W2: West Coast Presence
|
| Opportunities (O)
O1: Merger & Acquisitions O2: Special Events
|
SO Strategies
S1/O1-USA used an innovative thought process by talking to the unions of American Airlines (AA), which gained their support for a merger with USA prior to going into negotiations with AMR, parent company of American Airlines. |
WO Strategies
W2/O1- A merger between USA and AA would increase the routes and presence of the consolidated airlines on the west coast. In addition, a hub would be gained in Dallas – Forth Worth that would present stronger routes in the mid-west. |
| Threats (T)
T1: Government Regulations T2: Fuel Prices
|
ST Strategies
S2/T2- There is not much the airlines can do about the price of fuel. However, innovative thinking on the part of employees has developed ways of reducing fuel consumption of the aircraft.
|
WT Strategies
W1/T2- USA operates a number of different aircraft. The use of smaller aircraft in many cases result in the consumption of less |
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