Value Proposition Pitch: Childhood Obesity

Assessment overview ( the social issue is in Australia)
In this assessment you will choose one of two social challenges to research, propose a solution and present a value proposition pitch.
You will present your findings as a value proposition pitch as per the Sample Structure outlined in this document. While this assessment follows a report structure (although it has no executive summary or appendix) it needs to be more than a mere presentation of facts, and should be supported using effective references to the literature. It should incorporate what you have learnt about STORY TELLING and PITCHING in order to articulate your proposed solution and the value it presents to the customer. In this way it will persuade the customer that your solution is indeed the one they should go with.
This assessment addresses the following Unit Learning Outcomes (ULOs):
1. Demonstrate professional communication skills in order to effectively articulate an idea and convince others of its merit
2. Apply innovation frameworks to evaluate a social need and/or problem and offer a potential solution.
Please note: while a creative solution to the client’s issue is certainly part of this assessment the focus is on providing your value proposition pitch (what benefit the solution will deliver to the customer).
Assessment details
Work through the following steps to complete this assessment:
Choose one of two social challenges from the examples below.
Childhood obesity
A local government in a regional location wants to partner with a social innovation enterprise to combat the increasing prevalence of childhood obesity in their community. It is understood that there are many causes for this including diet, lack of appealing exercise offerings for the youth and the low socio-economic status of many of the residents in the area. The government’s health manager is wary of stigmatising the young people involved but at the same time is aware of the growing burden these young people may place on the health system. They are keen to help the youth of the community be the best they can be.
Your challenge is to present an engaging and inclusive solution to the health manager to combat childhood obesity in this town.
Apply the design thinking methodology to formulate potential solutions to the social issue you have identified. Complete the weekly learning activities (Week 7–10) to collaborate with your fellow students and use design thinking to improve your initial concept.
Use the Value Proposition Canvas (Strategyzer, 2016) as a tool to explain the value proposition of your proposed solution.
Create your value proposition as set out in the Sample Structure below.
Must be written in this Sample Structure
Title Page
Including your name, the title of the assessment, your chosen social issue and appropriate imagery. This is not included in the word count.
Table of contents
(Not included in word count)
Summary of all the sections and subsections with relevant page numbers.
(350 words)
This identifies the problem you are trying to solve and provides background to the social issue.
Customer profile – your observations
(400 words)
This section provides detail on your customer by covering the following sections of the Value Proposition Canvas:
Customer job – what your customer is trying to get done (in this case, the social issue they want to address).
Pains – the negative aspects they want to avoid.
Gains – the positive outcomes or benefits they are looking for.
Back up your statements by referencing your research. Where the introduction provides a broad background to the issue, this section should provide detail specific to the health manager and their particular problem.
Your solution
(150 words)
Outline your final proposed solution, formulated from your research and application of design thinking.
Your value proposition pitch – communicating the reasons behind your solution
(400 words)
This section states how your solution presents value to the health manager by presenting the findings of your research, covering the following sections of the Value Proposition Canvas:
Products or services – what you are proposing (briefly restate your solution from the previous section).
Gain creators – how your solution will deliver the gains the health manager is looking for.
Pain relievers – how your solution will alleviate or address the pains your health manager is anticipating.
Again, back up your statements by referencing your research.
(200 words)
Wrap-up your value proposition pitch by briefly summarising your findings and outlining what your recommendations are to the health manager
Reference list
(Not included in word count)
Use Harvard (in-text) citation with the body of your value proposition pitch. Create a separate full reference list.
Please note the words limits set for each section should be used as a guide to the relative distribution of words between sections.
Submit your value proposition as below.
Additional resources
Childhood obesity
Community-based efforts to prevent obesity: Australia-wide survey of projects (Nichols et al 2013)
Mastering obesity: MasterChef Australia and the resistance to public health nutrition (Phillipov 2013)
Obesity Australia (Obesity Australia n.d.)
Overweight and obesity (Australian Institute of Health and Welfare 2016)
Obesity in Rural Australia (National Rural Health Alliance 2013)
Overweight and Obesity in Rural and Regional Areas (Pucius 2008)

please see attached file. it’s an example but obviously a different social issue.
and must be 1500 words , not including headings , references


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