Watch the Taco Bell case video: http://www.viddler.com/embed/df449288 Review the following online websites and articles: Taco Bell’s Marketing Strategy: http://www.businessinsider.com/taco-bell-marketing-strategy-2014-3 Taco Bell and IMC: http://blog.imagesmith.com/2012/03/14/integrated-marketing Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s repositioning efforts, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted. Analytical, integrative, problem-solving and critical thinking skills demonstrated. Please provide all sources used.

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