Answer:
The SCM Process for Alibaba Industry involves the following strategy:
Formulating long-term strategy that would differentiate Alibaba from peers
It makes Alibaba to stand above its peers. It operates as a middleman, by connecting buyers and sellers via its website / portal
Partnering with other firms
It allows small scale industires to reach millions of new customers who were inaccessable to them earlier.It has opened the doors there by making customers and producers to intract each other directly. It firmly believes the success mantra as ” the satisfaction of customer and suppliers”
Implementating supply chain process (manual)
It ensures buyer protection, an important issue in this era of e-commerce rife with shady sellers. When an Alibaba customer pays for a good or service, the funds make a pit stop in the company’s escrow account until the customer receives the order. Concerned customers can request pre-delivery product inspections. Only when the buyer confirms satisfaction does Alibaba forward payment to the seller, thus greatly reducing fraud on its site.
Leveraging mobile technology
Alibaba emphasizes buyer protection, an important issue in this era of e-commerce rife with shady sellers. When an Alibaba customer pays for a good or service, the funds make a pit stop in the company’s escrow account until the customer receives the order. Concerned customers can request pre-delivery product inspections. Only when the buyer confirms satisfaction does Alibaba forward payment to the seller, thus greatly reducing fraud on its site.
Encouraging sales in broad market
While many U.S. brands encourage Black Friday shopping by offering specials and discounts, Alibaba CEO Daniel Zhang created his own shopping holiday, Singles Day. The Nov. 11 holiday, which began in 2009, is now the single biggest shopping day in the world. In 2014, the e-commerce giant transacted more than US$9 billion in sales in China during the 24-hour period.
Capitalizing on advertising opportunities
Every time you watch an advertisement on YouTube, the advertiser pays between 10 cents and 30 cents per ad per view. Although this might seem like small change, it isn’t when considering that many YouTube videos generate millions or even hundreds of millions of views. Alibaba, in an all-cash transaction, recently acquired the “YouTube of China,” the Internet television platform Youku Tudou. The acquisition represents an opportunity for Alibaba to increase its media capabilities and potential for advertising, as the brand surely will run ads for its online marketplace on the video platform.
Thanks.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
