Prepare a 1-2 page summary and response to the following articles/presentations about social media failures. Include the following in your response to the question, “What can organizations do when a social media blunder occurs?”
- A brief summary of the main points in the three sources
- What problems occur when social media blunders occur?
- What solutions might be best applied to overcome the effects of the blunder?
- If you were the boss, what changes might you make to policy to prevent these problems?
Review the article from Entrepreneur discussed in class:
https://www.entrepreneur.com/slideshow/272286/12
Review this article that particularly focuses on Twitter Fails:
http://www.businessinsider.com/13-epic-twitter-fails-by-big-brands-2012-2
Review this article that discusses valuable lessons:
https://socialmediaweek.org/blog/2015/04/valuable-lessons-5-shockingly-bad-social-media-fails/
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