What is the importance of a company’s vision?

A vision statement should be specific which should spell out what an organization needs to do to achieve the goals in the next 3 to 5 years. It acts as a guide and defines what to do and what not to do. A vision statement helps bind and motivates the employees to achieve the common goal. It helps everyone stayed focussed. Vision helps define values which will drive actions. These actions in turn, are in line with the strategic goals.

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