PORSCHE QUESTIONS
- How much and in what ways has the launch of Cayenne changed the meaning of the Porsche brand?
- What is the value of the Rennlist online brand community to Porsche?
- How does it help or hurt the brand?
- Should Wiedeking listen to the Rennlist brand community? Why or why not?
- Imagine you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?
- Does the Cayenne launch make the Panemara easier or more difficult?
- at least 1000 words
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