[XXX] is the largest Restaurant Equipment Supplier that sell [Catering Equipment, Cooking Equipment, Ovens, Food Holding and Warming Equipment, Food Preparation, Beverage Equipment] to the end consumers. And they sell it online on their website and in their local store.
They are planning to market and promote their products on social media such as Instagram, Twitter, Snapchat, Foursquare, â€¦. etc.
The goal is to assess where [XXX] is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP].
Assignments will involve creating accounts on popular social media platforms like Twitter, Instagram, Snapchat.
For this part of the assignment, you need to write a report that describe the following aspects of the business.
1. Brief overview [Brand Summary & Social Media Accounts]
2. Audit your social media platforms performance
3. SWOT and Competitive Analysis:
4. Define your social media marketing goals
5. Target Market
6. Implementation [Content Ideas]
7. Evaluation and Measuring
9. Reference list
Follow ALL the instructions in the attached PDF file