First of all one should understand the difference between information, data and knowlegde
knowlegde is what we know, it also contains our beliefs and expectations like if is do this, i will probably get that.
data is facts of the world for example your weight is 50 Kgs, your hair is brown
information is something which allows us to expand our knowledge beyond the range of our senses, if I take a picture of you , the photograph is information but what you look like is data.
so out of this ” The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data”