Your textbook differentiates the terms “data”, “information” and “knowledge”. With regard to a customer satisfaction application for the automobile industry, which of the following is an example of information? (Select 1)(2pts) The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction. The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data. Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on. Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

First of all one should understand the difference between information, data and knowlegde

knowlegde is what we know, it also contains our beliefs and expectations like if is do this, i will probably get that.

data is facts of the world for example your weight is 50 Kgs, your hair is brown

information is something which allows us to expand our knowledge beyond the range of our senses, if I take a picture of you , the photograph is information but what you look like is data.

so out of this ” The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data”

 
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