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Kristen is creating software so that a rapidly expanding shipping company can more quickly identify the location of its shipments. However, each location it ships to has its own identification system for the crates. She is now contacting each location to inform them that they will all need to standardize their identification systems for reasons […]
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Mary Demerick, the COO of Swank Retailers in Phoenix, AZ, is busy looking over the most recent sales information for the company. She has called a meeting of all salespersons in the region one week from today, and she is attempting to estimate the sales level that should be expected for their company over the […]
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Burnside Marketing Research conducted a study for Barker Foods on some designs for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of […]
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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Newspaper Audience per advertisement 100000 18000 20000 Cost per advertisement $2000 $300 […]